Two-Thirds Of New Zealand Primary Schoolers Are Talking To Friends Online

The Digital Playground, the third stage of AVG’s year-long Digital Diaries research program, further delves into the increasingly digitally-literate group of 6-to-9-year olds and their parents in Australia, New Zealand, the northern hemisphere and Japan to find that:
• New Zealand children average 3.7 hours online each week, which is more than the worldwide average of 3.5 hours per week. Australian children average 3.9
• A staggering 67 per cent of New Zealand 6-to-9-year-olds use some kind of kids’ social network such as Club Penguin, Moshi Monsters or WebKinz.
• Australian children are the highest users of email at 28 per cent, against the one in five global average use.
· 36 per cent of New Zealand 6 to 9-year-olds talk to their friends on the Internet. On balance, parents of children that do talk to friends via the Internet feel that this has a positive impact on their social skills.
• Despite being under age, 12 per cent of New Zealand 6 to 9-year-olds are on Facebook, according to their parents. While this figure does not mean they have profiles, they are still using the functionality.
• Cyber bullying, what their parents considered objectionable or aggressive online behaviour, has been experienced by 14 per cent of New Zealand children surveyed.
• Across those surveyed, almost one in six 6-to-9-year-olds and one in five 8-to-9-year olds have experienced cyber bullying. The problem gets worse as the kids get older.
• Gratifyingly only 2 per cent of parents admit they do not know what they’re children are doing online, but 58 per cent are still not fully-informed nor understand their children’s online social networks.
• New Zealand households equate with the global average of 56 percent of family computers having parental controls or safety programs in place. This indicates there are still too many un-supervised online activities.