Eliminating Stigma of Sexual Abuse – Man by Man
Male survivors of sexual experience considerable stigma and this can prevent them from seeking the help they need. Our funders including the Ministry of Social Development and Foundation North recognize this and have supported our work to let men know that it is OK to reach out. The work Better Blokes does has a huge potential for improving the quality of life for men and their families.
Radio Campaign ( uploaded on You Tube )
Website
Ongoing optimization of website for search engine visibility by Admatic.
Adwords marketing by Admatic using Google advertising grant.
Content creation for website: blog posts, informational pages, informational video.
Contracting Admatic to update Facebook account to meet European Union & U.S. standards to optimize SEO & SEM performance.
Mail Chimp
Contracted Morton Media to audit registration forms for email addresses and adding to Mail Chimp contacts.
Billboard Campaign
Morton Media optimizing our media spend to target Counties Manukau using bus backs as low availability of billboards.