Tinder campaign to create awareness around human trafficking

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Marketing company eightytwenty’s Cathal Gillen says it’s the first time Ireland uses Tinder in this nature.

“Tinder has become an extremely popular app in Ireland, and it provides us with a unique, innovative and stand out way of communicating to men the issues faced by women involved in sex trafficking,” she said.

The company says there are a large number of these profiles live on Tinder at the moment and that so far they have had good feedback.