Conditioning can make placebo affect persist after knowing it’s fake

http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=11487644 The placebo effect is real – even if you know the treatment you’ve been given has no medical value, research has concluded. Scientists found patients given a fake painkiller continued to feel benefits from it after they were told it was not genuine. But there was a catch. For in order to feel these…