Anti-vaccination billboard like terrorism

An immunologist is bewildered by the actions of an anti-vaccination movement he has likened to organised terrorism. More than 140 complaints were sent to the Advertising Standards Authority about a billboard erected alongside Auckland’s southern motorway near Middlemore Hospital. The billboard pictured a man holding a child with a caption: “If you knew the ingredients in a vaccine, would you RISK it?” The billboard’s owner pulled the advertisement on Tuesday after the complaints. Professor John Fraser is an immunologist and the Dean of Medical and Health Sciences at the University of Auckland. He tells Guyon Espiner that not only was the billboard wildly inaccurate, it violated advertising principles by using fear to influence.

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