“I set out to help my son and others like him have a life,” said D’Eri.
In just three short years, he went from father of the year to a true visionary, with a scalable business, Rising Tide Car Wash, growing by the day.
“We moved the wash from 40,000 cars a year when we bought it to 160,000,” he said. “That’s a quadruple, inside of three years. You can’t do that without a great staff.”
The repetition involved in the work is actually perfect for those on the autism spectrum who gravitate toward repetitive behavior. “Their attitude is strong,” said D’Eri. “That goes to the consumer and nothing can beat that.”