“The child will have a YouTube channel and the adult will find it and comment, ‘oh please do the tiny, teeny, challenge’ and then they’ll give this kid the rules of the challenge.”
Farrier says none of the content is overtly sexual.
“If you looked at these videos on their own OK here’s a kid stepping on some Lego, here’s a kid stepping on a bug, here’s a kid answering some questions to camera imagining they were really tiny.
“If you came across those videos on their own they would seem totally innocent.”
But he says the people seeking this material are potentially paedophiles and he has seen their behaviour escalate.
“Once some of these adults have found a child’s account that has responded to one of these challenge requests to make a fetish video then the comments become more alarming.
“They’ll say, oh can you do this video but take your shirt off’. Some people are specifically requesting their home address and their Skype number. So they’re being very bold.”