Hudson’s revelation had an immediate impact on the visibility of AIDS, and on the funding of medical research related to the disease. Among activists who were seeking to de-stigmatize AIDS and its victims, Hudson’s revelation of his own infection with the disease was viewed as an event that could transform the public’s perception of AIDS. Shortly after Hudson’s press release disclosing his infection, William M. Hoffman, the author of As Is, a play about AIDS that appeared on Broadway in 1985, stated: “If Rock Hudson can have it, nice people can have it. It’s just a disease, not a moral affliction.” At the same time, Joan Rivers was quoted as saying: “Two years ago, when I hosted a benefit for AIDS, I couldn’t get one major star to turn out. … Rock’s admission is a horrendous way to bring AIDS to the attention of the American public, but by doing so, Rock, in his life, has helped millions in the process. What Rock has done takes true courage.” Morgan Fairchild said that “Rock Hudson’s death gave AIDS a face.” In a telegram Hudson sent to a September 1985 Hollywood AIDS benefit, Commitment to Life, which he was too ill to attend in person, Hudson said: “I am not happy that I am sick. I am not happy that I have AIDS. But if that is helping others, I can at least know that my own misfortune has had some positive worth.”
Shortly after his death, People reported: “Since Hudson made his announcement, more than $1.8 million in private contributions (more than double the amount collected in 1984) has been raised to support AIDS research and to care for AIDS victims (5,523 reported in 1985 alone). A few days after Hudson died, Congress set aside $221 million to develop a cure for AIDS.” Organizers of the Hollywood AIDS benefit, Commitment to Life, reported after Hudson’s announcement that he was suffering from the disease, it was necessary to move the event to a larger venue to accommodate the increased attendance. Shortly before his death Hudson made the first direct contribution, $250,000, to amfAR, The Foundation for AIDS Research, helping launch the non-profit organization dedicated to AIDS/HIV research and prevention; it was formed by a merger of a Los Angeles organization founded by Dr. Michael S. Gottlieb, Hudson’s physician, and Elizabeth Taylor, his friend and onetime co-star, and a New York-based group.