Healing crystal advertorial pulled after failing to prove benefits

Complainant B Lennox said the ad was misleading because there was no “good quality evidence in scientific literature that crystal healing has any efficacy, other than placebo”. He said the claim that one of the crystals offered “some protection against electromagnetic smog” could not be substantiated.

“The only means of ‘protecting’ against this is a Faraday cage, an experiment that can be done at any time, in any location,” Lennox said.

The Authority’s Complaints Board said the advertorial breached Principles 2 and 3 and Part B2 Requirement 4(a) of the Therapeutic Products Advertising Code, which requires advertisements for therapeutic products to be truthful and not mislead consumers.