Five ways to strengthen your charity’s brand

2. Foster a relationship with your local supporters

The RNLI’s profile is maintained by the unique work it does and the way it communicates with its supporters and the public. The charity tends not to use hard-hitting campaigns, and it doesn’t have to. Instead, the RNLI focuses on talking to the local communities it serves about what it does. Barely a day goes past when the charity is not in the local news for a rescue, fundraising drive or the launch of a new vessel. This shows how the charity serves the local community and also the work local supporters do for the organisation.