No Time to Read?

Add friction and limit the people who can get your attention. I don’t follow that many people on Twitter. I don’t make things easy. In fact my business card only has my name and twitter handle. If you want to find my email address, you can but you have to work for it. This is all part of adding friction. I also ask people to mail me documents longer than a page. If it’s not worth your time to look up my address and put something in the mail, it’s probably not worth my time to read it.

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