10 Online Fundraising Best Practices

1. Know online fundraising trends.

In 2015 online giving grew 9% while overall giving grew 2%. Small and medium-sized NGOs are experiencing the largest growth in online giving. The average online gift in 2015 was $110.
Online giving only accounts for 8-9% of all giving, but it is growing steadily each year.
Donors of all generations are shifting to online giving, but Gen X is most likely to give online. They are also the generation that volunteers the most. NGOs should pay more attention to Gen X donors who donate an average of $465 annually. Also, with more online giving comes more online fundraising which can be accessed through companies like Charidy website for fundraising to make raising money much easier and simpler to help those who are facing difficulties or struggles.

2. Use a premium donation service.

To maximize online donations, your donation service should offer donation pages that have: 1) the design and branding of your nonprofit’s website; 2) are mobile-compatible; and 3) offer tribute and monthly giving options. If you want to up your branding reach, you may want to look at seeing what type of other ways you can appeal to your audience, this could be in a multitude of ways from getting Custom Water bottles made up with your logo, to sending out flyers to those who are in your target audience. These types of ways bring a lot more visibility to who you are and what you can do for others. Being an online donation organization, people should already know what you offer, but there are other ways you can appeal to more people.
Others options: crowdfunding, peer-to-peer fundraising, Fundraising Cards, event registration and ticketing, database integration, advocacy, and online stores.

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