Making beer more “gender friendly” could add about 5 million barrels

http://www.nzherald.co.nz/food-wine/news/article.cfm?c_id=206&objectid=11546032&ref=NZH_Tw

“Objectification of women is going away,” said Jorn Socquet, AB InBev’s vice president of marketing for the United States.

“We think the time is right,” said Britt Dougherty, senior marketing insights director for MillerCoors. “We’re going through a feminization of culture.”

Making beer more “gender friendly” could add about 5 million barrels over the next five years to the industry’s annual U.S. sales of 206 million barrels, she said, and boost revenue for a soon-to-be-reconfigured industry.