Given those social instructions, women are motivated to “choose” men for how well they mesh with their life plan, goals, and ideals. Essentially then, some women choose to “attach” to men who are cooperative, agreeable, supportive, and often take their lead in areas the woman finds important. From a cultural standpoint, men who are categorized as “disagreeable,” “opinionated,” or expect women to “acquiesce” may be considered unappealing as “attachment” partners.
Unfortunately, however, many of those “culturally undesirable” male traits are similar and overlapping with the traits that are biologically “attractive.” Although not always true, often the man who is intelligent, high status, and ambitious will be unlikely to take a back seat, follow, and submit in a romantic relationship. Generally speaking, men who have “leadership characteristics” may want to lead in many situations.
With those two “feelings” juxtaposed, women often find themselves unfulfilled in love. Many that I talk to seem to hover between what they call “nice guys” and “jerks” in their dating life. They become attracted to “jerks” for their status, ambition, and dominance—only to be hurt when those men don’t live up to the cooperative and considerate cultural standard for an attachment partner. Women then may gravitate towards a culturally prescribed “nice guy,” only to find that they become bored, their libido wanes, and their eyes wander back to “jerks.” Either way, they find the relationships largely frustrating and unsatisfying.