18:10 – 29 Jul 14
Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media. They voraciously consume nonprofit technology blogs and study the mobile and social media campaigns of other nonprofits for inspiration. They use their creative impulses to come up with innovative mobile and social media campaigns for their own nonprofit. Rather than feeling overwhelmed by the speed at which technology now moves, they are energized by it. Too often new media managers are bogged down by a strategy or content approval process that saps them of their creativity. They need to be given creative freedom and trusted to act upon their instincts. Some campaigns will fail, and some will need revision. But it’s only a creative new media manager who keeps current with emerging trends in mobile and social media that can launch campaigns that stand out above all others.